Posts in category: eBay, Walmart & Multichannel

Walmart’s Marketplace Seller Code of Conduct, last updated August 18, 2026, prohibits account switching and account brokering: transferring, selling, buying, or otherwise enabling access to a seller account in a way that circumvents Walmart’s policies or enforcement. For resellers who run one account under their own legal business and source from a verified wholesale distributor with real invoices, nothing about this change should disrupt day-to-day selling.

What Walmart’s Code of Conduct Now Says

Under the “Provide accurate information” section of the Code of Conduct, Walmart states that sellers must not participate in account switching, account brokering, or any activity that transfers, sells, purchases, or otherwise enables access to Marketplace seller accounts in a manner that circumvents Marketplace policies or enforcement actions. Walmart adds that any attempt to use multiple accounts, transferred accounts, or third parties to evade restrictions, misrepresent account ownership, or undermine the integrity of the Marketplace may result in enforcement actions, including account suspension or termination.

The same section also requires sellers to provide accurate, current information in Seller Center and to use a business name they are legally authorized to use.

What This Rules Out in Practice

• Buying or renting an existing or “aged” Walmart seller account instead of opening your own.
• Selling or handing over your account to someone else outside Walmart’s policies.
• Letting another business sell through your account as if it were their own, or using someone else’s account as yours.
• Opening or using a second account to get around a suspension, listing restriction, or other enforcement action.

How It Connects to Walmart’s Multiple Accounts Policy

Walmart’s separate Multiple seller accounts policy already prohibits sellers from owning more than one account. Walmart may grant an exception at its sole discretion, but only for a legitimate business reason, and each account must use a separate email address, sell different products, and be in good standing. The updated Code of Conduct closes the gap by also targeting transferred and brokered accounts used to get around enforcement.

This is a different topic from performance metrics. For on-time delivery, cancellation rate, and valid tracking targets, see our guide to Walmart Marketplace seller performance standards.

Why This Matters If You’re Expanding From Amazon FBA to Walmart

Many wholesale resellers add Walmart Marketplace after building on Amazon. The habits that hold up during Amazon ungating and account reviews are the same ones that keep a Walmart account clean: one account per legal business, consistent business information everywhere, and real itemized invoices from a legitimate supplier. Our guide to wholesale purchasing for Amazon, eBay, and Walmart resellers covers how to source for all three channels at once.

How a Documented Wholesale Supply Chain Keeps You Compliant

• Own your account. Open your Walmart account in your own legal business name and never buy, rent, or borrow one.
• Keep business records consistent. Your business name, address, and tax details should match across Seller Center, your invoices, and your bank records.
• Keep itemized invoices. Invoices from a verified distributor document where your inventory came from. See invoice vs. receipt for marketplace approvals.
• Vet your supplier. Use our checklist for verifying an authentic wholesale distributor before your first order.

Wholesale Distributors US supplies authentic bulk inventory with itemized invoices to Amazon, eBay, and Walmart resellers across the USA. Apply for a wholesale account to see current stock and pricing.

FAQ

Source: Walmart Marketplace Learn, Marketplace Seller Code of Conduct (last updated Aug 18, 2026) and Multiple seller accounts policy. This article is general information, not legal advice. Check Walmart’s current policies in Seller Center before acting.

Starting October 13, 2026, eBay can hide a listing from US buyers if it is missing a valid FCC ID on a wireless device – anything that sends a signal over Wi-Fi, Bluetooth, cellular, or another radio link. The rule follows a new FCC requirement, published September 11, 2026, that lets regulators hold online marketplaces responsible for unauthorized RF devices sold by third-party sellers. If you buy wholesale electronics to resell on eBay, this is worth checking before you list or relist anything in the affected categories.

What Counts as an “RF Device” Here

This is not every electronic product – it is specifically devices that intentionally transmit a wireless signal. eBay’s own guidance lists phones, tablets, laptops, routers, drones, Bluetooth speakers and headphones, wireless cameras, smartwatches, two-way radios, and remote-controlled toys as examples. Category alone does not decide it: a wireless mouse can need an FCC ID while a wired keyboard in the same category does not. Not every covered device uses an FCC ID either – some comply through a different mechanism called a Supplier’s Declaration of Conformity, and eBay’s current guidance does not fully explain how those should be handled if a listing gets flagged.

What Happens If a Listing Is Missing One

eBay says a listing without a findable FCC ID may be hidden from US buyers, and sellers may be unable to create, revise, relist, or republish that listing until the field is filled in. Reporting so far does not indicate listings get removed outright – the stated consequence is being hidden from search for US buyers specifically.

Where to Find the FCC ID

The model number, serial number, UPC, and IMEI do not count as an FCC ID – those are different identifiers. If a product shows multiple IDs or says “Contains FCC ID,” use the one the manufacturer assigned to the finished product you are actually selling.

Who the Exemptions Cover (On Paper)

The underlying FCC rule carves out three exemptions, though eBay’s own seller-facing pages have not confirmed how – or whether – it is applying all of them:

One seller reported that eBay support said used items would be exempt, but as of this writing eBay has not confirmed that in writing on its own policy pages – the safer approach for wholesale resellers is to add a findable FCC ID rather than assume an exemption applies to your listings.

What Wholesale Electronics Resellers Should Do Now

Beyond eBay: FCC ID Deadlines for Amazon and Other Marketplaces in 2027

eBay’s October 13, 2026 change comes from a broader FCC rule on online marketplaces, published in the Federal Register on September 11, 2026 (FCC 26-50, ET Docket 21-232). The rule sets compliance dates for every online marketplace, not just eBay:

For Amazon FBA and Walmart Marketplace resellers, that means FCC ID checks on wireless electronics are likely coming to those channels too, not only eBay. If you buy wireless electronics in bulk, start collecting FCC IDs from your supplier for every SKU now. See our guide on how to buy electronics in bulk for resale.

Frequently Asked Questions

Related Reading

• Buying Wholesale Electronics for Amazon Resale: Avoiding Counterfeit Risk and Ungating Requirements
• eBay’s 2026 User Agreement Changes: What Sellers Need to Know
• Buying Wholesale Toys and Games for Amazon Resale: CPSIA Compliance Guide
• Can You Sell These Brands on Amazon FBA? A Wholesale Seller’s Guide

Walmart’s October Deal Days runs October 5-11, 2026 – a seven-day event that overlaps with Amazon’s Prime Big Deal Days (October 6-7) and kicks off the same holiday shopping season crunch. If you sell wholesale-sourced inventory on Walmart Marketplace alongside Amazon or eBay, it’s worth planning for both events together rather than treating them as separate calendar items.

What’s Actually Happening October 5-11

Unlike Amazon’s Prime Big Deal Days, Walmart’s event doesn’t require a paid membership – it’s open to all shoppers, though Walmart+ members typically get early access to select deals. Reported categories getting discounted include home, kitchen, tech, skin care, toys, and electronics, alongside grocery items. The seven-day window is longer than Amazon’s two-day event, which changes the stock-up math: you need enough on-hand inventory to cover a full week of elevated demand, not just a weekend spike.

Why the Overlap With Amazon Matters

Because Walmart’s event runs concurrently with Prime Big Deal Days, a multichannel wholesale seller faces a real split-attention problem: the same SKU can see a demand spike on two platforms at once, and inventory allocated to one channel isn’t available to fulfill the other. If you’re selling the same wholesale-sourced products across Amazon, eBay, and Walmart, this is the week to check your per-channel inventory allocation rather than assuming stock will automatically flow to wherever it’s needed.

What to Check Before October 5

Walmart Fulfillment Services (WFS) has its own inbound cutoffs for guaranteed arrival before a sales event, separate from Amazon’s FBA deadlines – confirm your WFS shipment timing directly in Seller Center rather than assuming it mirrors Amazon’s schedule. If you’re newer to Walmart Marketplace, it’s also worth reviewing Walmart’s current new-seller fee savings, since a lower effective referral fee during your first sales can change whether a deep discount during Deal Days still pencils out. And as with any Q4 event, our broader Q4 prep checklist applies just as much to Walmart inventory planning as it does to Amazon.

The Wholesale Buyer’s Bottom Line

A seven-day, no-membership-required event pulls in a wider, less predictable shopper base than a members-only sale, which makes demand harder to forecast precisely. Rather than guessing, order enough buffer stock on your fastest-moving SKUs to cover a full week of elevated volume across every channel you sell on, and confirm your WFS and FBA inbound timing separately – don’t assume one deadline covers both.

Disclosure: Wholesale Distributors US is an independent wholesale supplier and is not affiliated with, endorsed by, or sponsored by Walmart or Amazon.

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Frequently Asked Questions

Related reading: Prime Big Deal Days 2026: A Wholesale Buyer’s Checklist | Wholesale Purchasing for Amazon, eBay & Walmart Resellers | Walmart Marketplace’s 2026 New-Seller Savings | Amazon Q4 2026 Prep Checklist

Amazon has confirmed it’s connecting Seller Central to eBay, Shopify, TikTok, and Walmart – letting sellers manage listings, orders, and fulfillment for all of those channels from one dashboard. For wholesale buyers already selling across more than one marketplace, this changes some of the math on how big a single purchase order should be.

What Amazon Actually Announced

On September 24, 2026, Amazon confirmed new multichannel selling tools inside Seller Central that connect directly to eBay, Shopify, TikTok, and Walmart. According to Amazon’s own announcement, there are three main pieces: sellers can create a product listing once and the system automatically reformats it for each channel’s own requirements; a single dashboard shows orders and sales from every connected channel in one place; and orders placed on those other channels can be fulfilled through Amazon’s own logistics network, with tracking automatically sent back to the original marketplace.

Amazon says there’s no additional cost to sellers for the tools, and the rollout is gradual across U.S. sellers over the coming months – account connection, listing linking, multichannel order viewing, and cross-channel fulfillment are live now, with more channels and capabilities planned. Mary Beth Westmoreland, Amazon’s VP of Worldwide Selling Partner Experience, said the goal is for sellers to “be successful no matter where they sell.”

Why It Matters for Wholesale and Bulk Buyers

If you’ve been splitting a wholesale purchase order across separate mental (or literal) allocations for Amazon, eBay, and Walmart inventory, a shared fulfillment pool changes that calculation. Instead of guessing how many units to earmark per channel in advance, a single pool that can serve orders from all of them makes a larger combined order less risky – you’re no longer stuck with channel-specific overstock if one marketplace sells slower than expected. That can make it worth re-checking your minimum order quantity math (see our MOQ guide) and unit-cost breakpoints (see our bulk purchasing and unit cost guide) at a larger order size than you might have considered before.

That said, Amazon hasn’t published a fee schedule specific to fulfilling non-Amazon orders through its logistics network long-term, and the rollout is still gradual – it’s reasonable to test with a smaller order first rather than immediately buying at your new theoretical maximum.

How This Connects to Multi-Channel Sourcing

If you’re already selling – or considering selling – on more than one of these platforms, this is worth reading alongside our existing coverage: wholesale purchasing for Amazon, eBay & Walmart resellers, TikTok Shop wholesale sourcing rules, Walmart Marketplace seller performance standards, and eBay’s 2026 user agreement changes.

What This Doesn’t Change

A shared fulfillment dashboard has nothing to do with Amazon’s separate category-ungating approval process. If you need to get approved to sell in a gated category, you still need a genuine, verifiable invoice from an authentic distributor – see our ungating invoice requirements checklist and how to verify an authentic wholesale distributor | Amazon MCF Preferred Pricing 2026. A better fulfillment tool doesn’t substitute for that documentation.

Disclosure: Wholesale Distributors US is an independent wholesale supplier and is not affiliated with, endorsed by, or sponsored by Amazon.

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Frequently Asked Questions

Related reading: Wholesale Purchasing for Amazon, eBay & Walmart Resellers | TikTok Shop Wholesale Sourcing | Walmart Marketplace Seller Performance Standards 2026 | eBay’s 2026 User Agreement Changes

Walmart Marketplace measures every seller against a set of performance standards, and falling short can mean anything from a warning email to having your listings unpublished. Here are the metrics Walmart is actually tracking, the newest one added to the list, and what wholesale buyers specifically can do to keep their score healthy.

The Performance Metrics Walmart Tracks

Based on Walmart’s current seller performance standards, sellers are measured on a rolling basis across:

• Cancellation Rate: target 2% or below, measured over a rolling 30 days.
• On-Time Delivery Rate: target 90% or above, rolling 30 days.
• Valid Tracking Rate: target 99% or above, rolling 30 days.
• Seller Response Rate: target 95% or above, rolling 30 days.
• Return Rate and Item Not Received Rate: both actively monitored, rolling 30 days.
• Negative Feedback Rate: target 2% or below, measured over a rolling 60 days.

Negative Feedback Rate: The Newest Metric to Watch

Negative Feedback Rate (NFR) is the newer addition to Walmart’s standards – it tracks the percentage of orders that receive a 1- or 2-star rating over a trailing 60-day window, out of total unique items sold in that period. Unlike delivery or tracking metrics, NFR reflects product quality and the actual customer experience with the item itself, and it applies whether you fulfill the order yourself or use Walmart Fulfillment Services – because it’s about the product, not the shipping.

That makes NFR especially relevant if you’re a wholesale buyer: a bad batch, a counterfeit item that slipped through, or a supplier substituting a lower-quality version of a product can show up directly as negative reviews and drag this number down, even if your fulfillment operations are flawless.

What Happens If You Fall Below Standard

Walmart generally uses a staged approach when a seller’s numbers slip:

• Warning: notification via email and Seller Center identifying which metric(s) fell short.
• Listing suppression: Walmart can unpublish seller-fulfilled listings tied to the affected SKUs.
• Account suspension: continued non-compliance can lead to a full account suspension, though sellers can appeal by submitting a Plan of Action explaining the cause and corrective steps.

How Wholesale Buyers Can Protect Their Score

Since Negative Feedback Rate is driven by product quality rather than logistics, the sourcing side of your business matters as much as fulfillment speed:

• Buy from suppliers you’ve actually vetted – our distributor reputation check guide covers what to verify before you place a bulk order.
• Watch for the warning signs of counterfeit or substituted product, which is one of the fastest ways to rack up 1- and 2-star reviews – see our guide to spotting counterfeit wholesale products.
• If you’re sourcing the same catalog across Amazon, eBay, and Walmart, keep in mind each platform scores product-quality signals differently – our cross-platform wholesale purchasing guide covers the differences.

Frequently Asked Questions

Related reading: Walmart Marketplace’s 2026 New-Seller Savings | Wholesale Purchasing for Amazon, eBay & Walmart Resellers | How to Vet a Wholesale Distributor’s Online Reputation | Amazon’s New Multichannel Tools: What It Means for You

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Related: Walmart also updated its Seller Code of Conduct to ban account brokering and account switching. See Walmart Marketplace account brokering ban: what it means for wholesale resellers.

eBay opened its bundle discounts feature to every seller during the week of August 23, 2026, following a phased rollout that started earlier that month. It’s a promotional tool that lets you set your own percentage-off pricing for buyers who purchase 2, 3, or 4-or-more items at once – and for anyone reselling wholesale-sourced inventory, it’s one of the more directly useful things eBay has shipped this year.

What eBay’s Bundle Discounts Actually Do

You set separate discount percentages for three tiers: two items, three items, and four-or-more items – common examples are 10% off two, 15% off three, and 20% off four-or-more, though the exact numbers are entirely up to you. Once you turn the feature on, all your eligible listings are enrolled by default, and new listings join automatically going forward. You can exclude specific listings at any time, up to a current cap of 100 individual exclusions. The discounts can run alongside eBay’s own sitewide sale events, but they don’t stack with seller coupons or other order discounts – if more than one applies, eBay uses whichever is the better deal for the buyer. If a buyer returns part of a bundled order, the remaining items are automatically repriced based on their new quantity tier.

Why This Matters More When You’re Buying Wholesale

Bundle discounts reward exactly the buying pattern that case-quantity sourcing creates: multiple identical units sitting in stock, ready to move as a 2-pack, 3-pack, or larger set. Someone sourcing single units through retail arbitrage doesn’t have the quantity depth to run this profitably for long – they sell through their small batch and the bundle option goes dark until they find more stock. A reseller buying by the case pack from a documented wholesale distributor can keep a bundle discount live continuously, which is where the real benefit of this feature shows up.

A Shipping Perk Shipped Alongside It

eBay also now lets sellers buy a single shipping label that covers a buyer’s separate orders placed in the same shopping session, even when those went through separate checkouts – previously each checkout needed its own label. That’s a direct cost and packing-time saver during exactly the kind of multi-item orders a bundle discount is designed to encourage. eBay separately expanded thermal printer support to wider 4×6 label formats, letting labels, packing slips, and receipts print in one pass.

Setting It Up

You can turn bundle discounts on through the eBay app (Selling, then the Bundles icon), My eBay (Account, then Selling, then Bundle discounts), or Seller Hub (Active listings, then the Actions menu, then Add or Review Discounts). Pick your percentage for each tier and choose which listings participate – identical items and assorted combinations can both qualify. If your margin doesn’t support a broad discount, exclude the SKUs where it doesn’t make sense before turning the feature on site-wide.

The Practical Takeaway

This feature rewards sellers who can restock the same SKU quickly rather than sellers running a one-time batch. That’s the same argument that applies to sourcing generally: buying from a wholesale distributor in the USA with real case-pack availability – rather than relying on single-unit retail finds – is what makes an ongoing bundle discount realistic to sustain through Q4. It’s a small feature, but it’s a genuine example of eBay’s own tools favoring sellers who buy and sell in volume. For the other side of eBay’s 2026 rule changes, see our eBay User Agreement changes guide, and for the math behind buying in case quantities, see Bulk Purchasing for Lower Unit Cost.

Related reading: Bulk Purchasing for Amazon FBA: Lower Your Unit Cost | Case Pack vs. Pallet: Which Wholesale Buying Format Is Right for You | eBay’s 2026 User Agreement Changes: What Sellers Need to Know

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TikTok Shop’s US sales have grown fast enough in 2026 that it’s now a genuine third sourcing channel alongside Amazon, eBay, and Walmart – and TikTok’s own seller rules lean on the same “authorized reseller” language this business’s invoice-based model is already built around. Here’s what TikTok’s guidance actually says, and why it matters if you’re listing there.

TikTok Shop’s US Growth Made It a Bigger Target for Counterfeit Crackdowns

Third-party estimates from DemandSage (published September 2026, citing eMarketer, CNBC, and Modern Retail) put US TikTok Shop GMV at roughly $15.82 billion in 2025 – about 18.2% of US social commerce – projected to reach around $23.41 billion in 2026, close to 48% year-over-year growth. The same report notes H1 2026 alone hit $11.8 billion, more than double H1 2025, with 215,000+ active small-business sellers in the US. Worth noting: these are third-party estimates, not an official figure TikTok itself has published. Still, this level of GMV and seller growth is exactly the condition that has historically brought more IP and counterfeit enforcement on other platforms – the same tightening Amazon has already gone through with ungating and verification requirements.

What TikTok Shop’s Own Seller Rules Actually Require

Per TikTok Shop’s official Seller University guidance on avoiding counterfeits, knockoffs, and trademark infringement: sellers must sell only authentic or authorized products, and should source directly from brands or authorized resellers. TikTok itself names a supplier price that’s “significantly lower” than seen elsewhere as a red flag. Sellers also can’t hide or alter trademarks, use “dupe,” “replica,” or “inspired by” language, or use brand hashtags to route around authorization requirements. Worth being honest here: TikTok’s public guidance doesn’t spell out a specific invoice or paperwork format – it describes the sourcing behavior expected, not a document checklist.

Why Keeping an Invoice Trail Still Matters, Even Without a Formal Mandate

If a listing gets flagged, IP-claimed, or a buyer disputes authenticity, being able to show a wholesale invoice from a documented, verifiable distributor is the practical way to demonstrate the “sourced from an authorized reseller” standard TikTok itself describes. It’s the same documentation habit we cover for Amazon inauthentic-complaint disputes and for verifying an authentic distributor in the first place – it just applies just as directly on TikTok Shop.

One Sourcing Relationship Can Cover Multiple Channels

If you’re already selling the same skincare, haircare, or household product lines across Amazon, eBay, and Walmart, you don’t need a separate supplier just because you add TikTok Shop. One set of wholesale invoices from a documented distributor supports authenticity questions on any of those channels – see our broader breakdown of wholesale purchasing across Amazon, eBay, and Walmart for the same logic applied channel by channel.

Related reading: Wholesale Purchasing for Amazon, eBay & Walmart Resellers | How to Verify an Authentic Wholesale Distributor | How to Spot Counterfeit Products When Buying Wholesale | Protect Against Amazon Inauthentic Complaints | Amazon’s New Multichannel Tools: What It Means for You

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Canada hit US-origin goods with retaliatory counter-tariffs in September 2026, and headlines about it can sound alarming if you’re a US-based wholesale reseller. Here’s what actually changed, which categories are hit hardest, and – most importantly – who this actually affects.

What Changed on September 8, 2026

Canada’s Department of Finance imposed retaliatory counter-tariffs on roughly CA$27.6 billion of US-origin goods, effective September 8, 2026. The tariffs are tiered at 15%, 25%, and 50%, roughly matching the US Section 232/338 tariff rates that prompted the response. Goods already in transit before September 8 are exempt.

Which Categories Are Hit Hardest

The 50% tier covers beauty and personal-care products (perfumes, makeup, hair care), household paper and plastic goods (tissue, paper towels, plastic tableware and kitchenware), and lighting fixtures and parts. A 25-50% band covers apparel, textiles, and carpets, with dairy, steel, and wood/paper products also affected. If you notice overlap with categories carried on this site – Cetaphil, CeraVe, and Aveeno in beauty, or Ziploc, Brita, and Fairy in household goods – that overlap is real, but category overlap isn’t the same as being affected. That’s the next section.

Who Is Actually Affected (and Who Isn’t)

These tariffs tax goods crossing the US-Canada border on import into Canada. If you’re sourcing from a documented US wholesale distributor and reselling exclusively to US Amazon customers, your goods never cross that border – you’re not directly affected by this round of tariffs at all. This mainly matters for sellers who also ship cross-border to Canadian buyers, whether through eBay’s International Shipping program or Amazon.ca. That slice of the business needs to re-check landed cost and margin on anything in the 50% tier before committing more inventory to it.

How eBay Responded – and What It Doesn’t Fix

eBay set up a free drop-off option at a shipping hub in Mississauga, Ontario for affected sellers. It’s worth being clear about what this does and doesn’t do: it’s a logistics convenience, not a tariff reduction. Customs duty is still assessed in full when goods enter Canada – the drop-off option doesn’t waive or reduce what’s owed. Separately, and less confirmed, some sellers have reported US-origin electronics and computer parts being returned as “undeliverable” at that hub with no official reason given from eBay – worth treating as an early, unconfirmed report rather than a settled policy.

The Practical Takeaway for Wholesale Buyers

The core protection here is the same one that applies to US import tariffs and customs enforcement: sourcing from a documented US wholesale distributor and reselling domestically sidesteps this entire round of cross-border tariff exposure. If cross-border Canadian sales are already part of your business, budget the new tiers into your landed cost calculations before committing more inventory in the hardest-hit categories, and revisit your channel mix across Amazon, eBay, and Walmart if Canadian exposure has become a meaningful share of margin risk.

Related reading: Amazon FBA Tariffs 2026: Why Wholesale From a US Distributor Protects Your Margins | Wholesale Purchasing for Amazon, eBay & Walmart Resellers | eBay’s 2026 User Agreement Changes: What Sellers Need to Know

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If eBay is one of your sales channels alongside Amazon or Walmart, eBay quietly rewrote its User Agreement twice in 2026 – once in February and again in June. Most of the changes are procedural, but a few directly affect how you’d handle a dispute with eBay, and one affects how a small slice of sellers get paid for shipping. Here’s what actually changed and what’s worth acting on.

February 2026: AI Shopping Agents Banned, Arbitration Rules Tightened

Effective February 20, 2026, eBay’s User Agreement now explicitly prohibits “buy-for-me agents, LLM-driven bots, or any end-to-end flow that attempts to place orders without human review” without eBay’s prior permission. This targets AI shopping assistants (like Amazon’s “Buy for Me” feature) rather than sellers directly – it’s eBay protecting checkout flow and account activity from autonomous bots, similar to why marketplaces increasingly police scraping and automated purchasing.

The same update expanded eBay’s arbitration and class-action waiver language. Sellers can now only bring individual claims against eBay – not class actions, and not “private attorney general” actions on behalf of other sellers. eBay also confirmed that the window to opt out of mandatory arbitration closed for existing users back in May 2025; only newly-registered sellers can still opt out, and the mailing address for any arbitration-related notices changed (eBay sold its former Draper, UT office in 2024).

June 2026: Dispute Process Changes, eBay Live, and a Shipping Test

A second update effective June 28, 2026 made three further changes:

Dispute resolution got a genuinely useful addition. Sellers now have the option to take a dispute to small claims court as an alternative to arbitration, and dispute notices must go through eBay’s webform rather than by email or mail. If you ever end up in a serious disagreement with eBay over account status or a payout, small claims is a real, lower-cost venue that wasn’t clearly available before.

eBay Live got formal policy language requiring that “the primary purpose of each seller’s eBay Live stream must be to promote and sell items listed through that eBay account” – worth knowing if livestream selling is or becomes part of your strategy, though it’s not something most wholesale resellers are using today.

US Managed Shipping is being tested – eBay would collect the buyer’s shipping payment and issue a prepaid label, with loss/damage coverage capped at $200. It’s worth being direct about scope here: this is currently a limited pilot for invited sellers in select New York, New Jersey, Connecticut, and Pennsylvania zip codes, restricted to clothing, shoes, accessories, and jewelry listings priced at $200 or under. If you’re selling case-quantity wholesale inventory outside those categories, this test doesn’t apply to your account yet – but it’s the kind of program that tends to expand, so it’s worth knowing it exists.

What This Means If You Sell Wholesale Inventory on eBay

None of this changes how you buy or list authentic wholesale inventory. The practical takeaways are about account protection: know that your legal recourse against eBay is now limited to individual claims (with small claims court as a genuine option), keep any dispute correspondence going through eBay’s webform rather than email, and don’t rely on third-party AI purchasing bots or automated buying tools in your own operations, since eBay’s stance here signals marketplaces broadly are tightening around unauthorized automation.

• Read dispute or arbitration notices from eBay carefully rather than assuming last year’s process still applies – the submission method and venue options both changed in 2026.
• Don’t count on class-action recourse if you have a grievance with eBay – budget for individual claims or small claims court instead.
• Check whether US Managed Shipping applies to your account if you sell fashion items under $200 in the Northeast test region – for most wholesale resellers in other categories, it currently doesn’t.

Whichever marketplaces you sell on, the inventory itself is what protects your account long-term. Wholesale Distributors US ships authentic inventory with the invoice documentation resellers need for ungating and listing approval – apply for a wholesale account to see current terms.

FAQ

Related reading: Wholesale Purchasing for Amazon, eBay & Walmart Resellers | Walmart Marketplace’s 2026 New-Seller Savings: Up to $75K for Wholesale Sellers | The INFORM Consumers Act: What High-Volume Amazon Sellers Must Know | Canada’s New Tariffs on US Goods (Sept 2026) | Amazon’s New Multichannel Tools: What It Means for You | eBay Bundle Discounts for Wholesale Resellers

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Alongside the 2026 User Agreement changes, eBay is also rolling out the new FCC ID requirement for wireless listings.

If you’re thinking about adding Walmart Marketplace to your sales channels alongside Amazon or eBay, the timing has a real financial argument behind it right now. Walmart is running a New-Seller Savings program through January 31, 2027 that can offset up to $75,000 in fees for sellers who launch a storefront after February 1, 2026 – and the eligibility requirements line up closely with how a legitimate wholesale reseller already operates.

What the Program Actually Offers

The savings come from four stacked components:

Referral fee discounts (up to $72,000). Walmart discounts its standard referral fee on a tiered basis as your gross merchandise value (GMV) grows: 20% off on your first $50,000 in GMV, 30% off between $50,000 and $500,000, and 40% off anything beyond $500,000.

Walmart Fulfillment Services credit (up to $2,000). A 10% discount on WFS fulfillment fees for eligible items.

Search engine marketing credit (up to $1,000). A rebate on qualifying ad spend for new advertisers.

Walmart Connect credit (up to $500). A flat advertising credit upon enrollment for listings that meet Walmart’s quality score threshold.

Discounts apply automatically once your storefront launches and continue until January 31, 2027 or until you hit the savings cap, whichever comes first.

Who Actually Qualifies

This is where it matters for wholesale resellers specifically. Walmart’s eligibility requirements include a business tax ID or license, verification documents matching your business name and address, an existing marketplace or e-commerce sales history, and – notably – products carrying valid GTIN/UPC numbers that meet Walmart’s catalog and prohibited-products standards.

That last point is a real filter. Sellers relying on generic, unbranded, or private-label-without-proper-codes inventory can run into friction getting listings approved at all. A reseller buying authentic, brand-name wholesale inventory that already carries manufacturer UPC codes – the kind that also satisfies Amazon ungating requirements – starts from a stronger position for Walmart’s listing requirements too.

Why the Timing Is Worth Noting

The program’s fee structure rewards sellers who scale their GMV within the window – the discount percentage actually increases as you sell more, up to the $500K mark. For a wholesale reseller already sourcing case-quantity inventory for Amazon FBA, adding Walmart Marketplace as a second channel during this window means the same inventory pool can generate savings on both platforms at once, rather than treating Walmart as a from-scratch startup cost.

Reports on the program consistently note it’s structured to compete for sellers who might otherwise sell exclusively on Amazon – worth factoring in if diversifying beyond one marketplace has been on your radar but the extra fees and setup time held you back.

• Check that your inventory carries real GTIN/UPC codes before applying – this is both a Walmart Marketplace requirement and a good practice for avoiding listing rejections.
• Have your business documentation ready (tax ID, business license, address verification) since onboarding delays eat into the window you have to accumulate GMV under the higher discount tiers.
• Time your launch deliberately – since discounts apply from onboarding completion until the program ends or the cap is reached, launching earlier in the window gives more runway to benefit from the tiered discount growth.

Wholesale Distributors US ships authentic inventory with real manufacturer UPC codes and the invoice documentation resellers need for ungating and marketplace listing approval – apply for a wholesale account to see current terms.

FAQ

Related reading: Wholesale vs Dropshipping for Amazon FBA Sellers: Which Is Actually Compliant in 2026? | Amazon Ends Commingled Inventory: FNSKU Labeling Now Required for Wholesale Resellers | How Much Capital Do You Need to Start Amazon FBA Wholesale in 2026? | eBay’s 2026 User Agreement Changes: What Sellers Need to Know | Walmart Marketplace Seller Performance Standards 2026 | Walmart Deal Days 2026 Checklist

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