Walmart’s Marketplace Seller Code of Conduct, last updated August 18, 2026, prohibits account switching and account brokering: transferring, selling, buying, or otherwise enabling access to a seller account in a way that circumvents Walmart’s policies or enforcement. For resellers who run one account under their own legal business and source from a verified wholesale distributor with real invoices, nothing about this change should disrupt day-to-day selling.
What Walmart’s Code of Conduct Now Says
Under the “Provide accurate information” section of the Code of Conduct, Walmart states that sellers must not participate in account switching, account brokering, or any activity that transfers, sells, purchases, or otherwise enables access to Marketplace seller accounts in a manner that circumvents Marketplace policies or enforcement actions. Walmart adds that any attempt to use multiple accounts, transferred accounts, or third parties to evade restrictions, misrepresent account ownership, or undermine the integrity of the Marketplace may result in enforcement actions, including account suspension or termination.
The same section also requires sellers to provide accurate, current information in Seller Center and to use a business name they are legally authorized to use.
What This Rules Out in Practice
- Buying or renting an existing or “aged” Walmart seller account instead of opening your own.
- Selling or handing over your account to someone else outside Walmart’s policies.
- Letting another business sell through your account as if it were their own, or using someone else’s account as yours.
- Opening or using a second account to get around a suspension, listing restriction, or other enforcement action.
How It Connects to Walmart’s Multiple Accounts Policy
Walmart’s separate Multiple seller accounts policy already prohibits sellers from owning more than one account. Walmart may grant an exception at its sole discretion, but only for a legitimate business reason, and each account must use a separate email address, sell different products, and be in good standing. The updated Code of Conduct closes the gap by also targeting transferred and brokered accounts used to get around enforcement.
This is a different topic from performance metrics. For on-time delivery, cancellation rate, and valid tracking targets, see our guide to Walmart Marketplace seller performance standards.
Why This Matters If You’re Expanding From Amazon FBA to Walmart
Many wholesale resellers add Walmart Marketplace after building on Amazon. The habits that hold up during Amazon ungating and account reviews are the same ones that keep a Walmart account clean: one account per legal business, consistent business information everywhere, and real itemized invoices from a legitimate supplier. Our guide to wholesale purchasing for Amazon, eBay, and Walmart resellers covers how to source for all three channels at once.
How a Documented Wholesale Supply Chain Keeps You Compliant
- Own your account. Open your Walmart account in your own legal business name and never buy, rent, or borrow one.
- Keep business records consistent. Your business name, address, and tax details should match across Seller Center, your invoices, and your bank records.
- Keep itemized invoices. Invoices from a verified distributor document where your inventory came from. See invoice vs. receipt for marketplace approvals.
- Vet your supplier. Use our checklist for verifying an authentic wholesale distributor before your first order.
Wholesale Distributors US supplies authentic bulk inventory with itemized invoices to Amazon, eBay, and Walmart resellers across the USA. Apply for a wholesale account to see current stock and pricing.
FAQ
What is account brokering on Walmart Marketplace?
Account brokering is buying, selling, renting, or otherwise transferring access to a Walmart Marketplace seller account in a way that gets around Walmart’s policies or enforcement. Walmart’s Seller Code of Conduct, updated August 18, 2026, explicitly prohibits it, along with account switching.
What happens if Walmart finds a brokered or transferred account?
Walmart states that using multiple accounts, transferred accounts, or third parties to evade restrictions or misrepresent account ownership may lead to enforcement action, including account suspension or termination.
Can I open a second Walmart seller account?
Walmart’s Multiple seller accounts policy prohibits multiple accounts by default. Walmart may make an exception at its sole discretion if you have a legitimate business reason, a separate email address for each account, different products in each account, and an account in good standing.
Does buying inventory from a wholesale distributor count as account brokering?
No. Account brokering is about who owns and controls the seller account, not where your inventory comes from. Buying stock from a verified wholesale distributor with itemized invoices is normal sourcing and supports accurate business and product information.
Source: Walmart Marketplace Learn, Marketplace Seller Code of Conduct (last updated Aug 18, 2026) and Multiple seller accounts policy. This article is general information, not legal advice. Check Walmart’s current policies in Seller Center before acting.
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