Amazon launched a new discount program on January 15, 2026, called MCF Preferred Pricing. It gives eligible sellers a reduced per-order fee for using Multi-Channel Fulfillment (MCF) — Amazon’s service for shipping FBA inventory to orders placed on other channels (your own website, Walmart, TikTok Shop, etc.) — plus a per-unit credit. For wholesale resellers who already use FBA and are expanding into additional sales channels, this changes the math on whether MCF is worth using instead of a traditional 3PL.
How Amazon MCF Preferred Pricing Works
Preferred Pricing runs through two enrollment tracks, and Amazon evaluates eligibility automatically in Seller Central:
- A 12-month, volume-tiered track for sellers with sustained MCF shipping history. Amazon recalculates your tier weekly based on units shipped over the trailing 12 weeks.
- A 6-month track aimed at new or lower-volume MCF users. Amazon’s own program materials describe this track’s tiers as similar in structure to the 12-month track but with different thresholds — sellers should check their exact rate in Seller Central rather than assume a fixed percentage, since published third-party figures for this track conflict.
| Units shipped (trailing 12 weeks) | MCF outbound fee discount | FBA credit per unit |
|---|---|---|
| 19,001+ | 15% | $1.00 |
| 13,001 – 19,000 | 12% | $0.75 |
| 7,001 – 13,000 | 8% | $0.50 |
| 1,200 – 7,000 | 5% | $0.25 |
| Under 1,200 | None | None |
Table reflects the published 12-month track tiers. The 6-month track uses the same general tier logic at different volume thresholds — confirm your exact rate under Seller Central’s MCF Preferred Pricing page.
The Credit Cap — What’s Actually Confirmed
Amazon’s program documentation caps benefits at 100,000 MCF units shipped since enrollment, or 12 months, whichever comes first. Some third-party coverage has floated a flat $50,000 credit cap, but that figure is not stated in Amazon’s own materials and does not reconcile cleanly with the 100,000-unit/$1-per-unit math — we are not repeating it as confirmed. The practical takeaway is the same either way: the per-unit credit is a finite, frontloaded benefit, not an indefinite one, so high-volume MCF users will eventually exhaust it even while the percentage discount keeps applying.
Using MCF for Walmart Marketplace Orders
If you fulfill Walmart Marketplace orders through MCF, there is a separate compliance requirement, confirmed directly on Amazon’s Supply Chain Services site: Walmart does not allow Amazon Logistics to deliver its orders, so you must select the “Block Amazon Logistics” option in your MCF order settings so the shipment routes through an alternate carrier, and use unbranded (blank) packaging with no Amazon markings. Blocking Amazon Logistics normally carries a 5% surcharge, but Amazon is waiving that surcharge on Walmart-bound MCF orders through January 14, 2027.
What Wholesale Resellers Should Do
- Check Seller Central’s MCF Preferred Pricing page to see which track you qualify for and your exact current discount tier — it updates weekly on the 12-month track.
- If you are not yet shipping much MCF volume but plan to expand off-Amazon selling (your own site, Walmart, TikTok Shop), ramping up MCF units sooner can qualify you for a better 12-month tier faster.
- If you sell on Walmart Marketplace, confirm your MCF order settings block Amazon Logistics and use unbranded boxes — this is a Walmart compliance requirement, separate from Preferred Pricing itself.
- Track your credit usage if you are a high-volume MCF shipper, since the per-unit credit is capped at 100,000 units or 12 months from enrollment.
- Compare the discounted MCF fee against your current 3PL cost before shifting volume — the discount applies only to standard MCF outbound fulfillment fees, not storage or other fees.
FAQ
What is Amazon MCF Preferred Pricing?
A discount program Amazon launched January 15, 2026 for sellers using Multi-Channel Fulfillment (MCF) to ship FBA inventory to orders placed on other channels. It reduces your MCF outbound fulfillment fee and adds a per-unit FBA credit, with the exact amount depending on your enrollment track and shipping volume.
Who is eligible for MCF Preferred Pricing?
Amazon evaluates eligibility automatically in Seller Central. There is a 12-month track based on trailing 12-week MCF shipping volume (recalculated weekly), and a separate 6-month track aimed at newer or lower-volume MCF users. Check Seller Central for your specific eligibility and track.
How much can I save with MCF Preferred Pricing?
On the published 12-month volume-tier track, discounts range from 5% off MCF outbound fees (1,200–7,000 units shipped in the trailing 12 weeks) up to 15% off (19,001+ units), with FBA credits per unit ranging from $0.25 to $1.00. The 6-month track uses similar tier logic at different thresholds — confirm your exact rate in Seller Central.
Is there a cap on the credits?
Yes. Amazon’s program documentation caps benefits at 100,000 MCF units shipped since enrollment, or 12 months, whichever comes first. Some outside coverage has cited a flat $50,000 cap, but that figure isn’t in Amazon’s own materials and doesn’t reconcile cleanly with the unit-based cap, so we’re not treating it as confirmed.
Does the discount apply to storage fees too?
No. MCF Preferred Pricing discounts apply only to standard MCF outbound fulfillment fees — not storage fees or other MCF charges.
Do I need to do anything to enroll?
For most sellers, enrollment and tier assignment happen automatically based on your MCF shipping activity. Check the MCF Preferred Pricing section of Seller Central to confirm your status and current tier.
What’s the Walmart Marketplace carrier requirement?
If you fulfill Walmart Marketplace orders through MCF, Walmart does not allow Amazon Logistics to deliver its orders. You must select “Block Amazon Logistics” in your MCF order settings and use unbranded (blank) packaging. Blocking Amazon Logistics normally carries a 5% surcharge, but Amazon is waiving that surcharge on Walmart-bound MCF orders through January 14, 2027.
Should a wholesale reseller switch from a 3PL to MCF because of this discount?
It depends on your volume and routes. Compare your discounted MCF outbound fee (plus the per-unit credit) against your current 3PL pricing for the same lanes before shifting volume, and remember the discount doesn’t cover storage fees, which some 3PLs may price more favorably depending on your inventory mix.
Related reading: Amazon Multichannel Selling Tools for Wholesale Buyers | Freight & Shipping Costs in Wholesale Purchasing | Wholesale Supplier Lead Times and Reorder Points
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