A 2026 Harris Poll survey conducted on behalf of U.S. News & World Report — 357 pharmacists and 129 dermatologists evaluating over-the-counter medicine and health products — named Nature Made and CeraVe the two most-decorated brands in this year’s rankings. For wholesale buyers stocking these categories, that’s a useful, independently-sourced data point on which brands practicing pharmacists and dermatologists actually point their own patients toward.
Nature Made: 12 No. 1 Category Wins (Most of Any Brand)
Per Nature Made’s own release of the results, the brand topped more individual categories than any other brand in the 2026 survey:
| # | Category |
|---|---|
| 1 | Best Vitamin Brand (overall) |
| 2 | Best Vitamin D Supplements |
| 3 | Best Vitamin C Supplements |
| 4 | Best Vitamin B12 Supplements |
| 5 | Best Fish Oil/Omega-3 Supplements |
| 6 | Best Energy Supplements |
| 7 | Best Fertility Supplements |
| 8 | Best Diabetic Multivitamins |
| 9 | Best Stress Relief Supplements |
| 10 | Best Ashwagandha Supplements |
| 11 | Best Potassium Supplements |
| 12 | Best Turmeric Supplements |
CeraVe: Second-Most No. 1 Wins Among Dermatologist-Evaluated Brands
CeraVe placed second only to Nature Made for total No. 1 rankings, with 6 category wins in the dermatologist-evaluated portion of the survey. Coverage of the results confirms at least 4 of those 6 by name: Eczema Treatments, Face Moisturizers, Face Washes and Cleansers for Sensitive Skin, and Moisturizers with SPF. U.S. News’ own results page lists the remaining 2 category wins; we’re not restating unconfirmed specifics here, but the headline figure — 6 No. 1 rankings, second-most of any brand in the survey — is independently corroborated across multiple outlets.
Why This Matters for Wholesale Buyers
Pharmacist and dermatologist recommendations are a different signal than marketing claims or online reviews — they reflect what professionals steer their own patients toward, category by category. For resellers deciding where to put inventory dollars in vitamins/supplements or skincare, a brand topping this many independently-surveyed categories is a reasonable proxy for sustained consumer demand, not a one-off trend. Both brands remain commonly gated on Amazon, so sourcing from a verified, invoice-authorized wholesale distributor stays the path to getting ungated and selling either brand with confidence.
Disclosure: Wholesale Distributors US is not affiliated with, endorsed by, or sponsored by Nature Made, Pharmavite, CeraVe, L’Oréal, or U.S. News & World Report. Ranking information is reported from publicly available coverage of the 2026 survey results.
Frequently Asked Questions
Is Nature Made really the #1 vitamin brand?
In U.S. News & World Report’s 2026 Best OTC Medicine & Health Products survey (a Harris Poll of 357 pharmacists and 129 dermatologists), Nature Made won more individual category No. 1 rankings than any other brand – 12 in total, including the overall Best Vitamin Brand category.
How many categories did CeraVe win?
CeraVe won 6 No. 1 rankings in the dermatologist-evaluated portion of the same 2026 survey, the second-most of any brand after Nature Made.
What is the U.S. News OTC survey methodology?
The 2026 rankings were based on a Harris Poll survey of 357 pharmacists and 129 dermatologists, who evaluated over-the-counter medicine and health products across dozens of categories.
Are Nature Made and CeraVe owned by the same company?
No. Nature Made is made by Pharmavite. CeraVe is owned by L’Oreal. They are separate companies that happened to top this survey in their respective categories.
Can I buy Nature Made or CeraVe wholesale for Amazon or eBay resale?
Yes – both are commonly gated brands that require invoice-based authorization from a verified wholesale distributor before you can list them on Amazon.
Does a pharmacist or dermatologist recommendation mean a product is medically necessary?
No – this survey reflects professional opinion on OTC product quality and trust within each category, not a medical recommendation or prescription.
Where can I see the full list of 2026 category winners?
U.S. News & World Report publishes the complete rankings on its own health results page; this post summarizes the Nature Made and CeraVe results most relevant to our wholesale buyers.
Related reading: Nature Made Wholesale Supplier | CeraVe Wholesale Supplier | Can You Sell These Brands on Amazon FBA?
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